Illustrative Sample

The following report uses fictional data to demonstrate the format and level of insight clients receive.

Executive Insight Report

Where should the organization focus its limited program budget over the next two quarters?

Prepared by Victor Cadavid, Executive Insight Intensive.

Executive question

Where should the organization focus its limited program budget over the next two quarters?

Key findings

Finding #1

Program C drives 61% of measurable outcomes but receives only 22% of the current budget.

Finding #2

Participant drop-off is concentrated in week two of onboarding, not at initial intake as previously assumed.

Finding #3

Two donor segments account for 70% of renewals, and only one of them is currently being actively cultivated.

Outcome index by program

Program A18Program B24Program C61Program D29

Illustrative index, not a real measurement. Higher is stronger measured outcome relative to budget share.

Recommendations

Immediate Priority

Reallocate 15 to 20% of budget from Program A toward Program C for the next two quarters.

Next Priority

Redesign the week-two onboarding touchpoint before adding new participant acquisition spend.

Strategic Opportunity

Build a light cultivation plan for the second high-renewal donor segment.

90-day priorities

PriorityTimelineOwner
Reallocate budget and confirm Program C capacity Weeks 1 to 4 Program Director
Pilot redesigned onboarding touchpoint with next cohort Weeks 3 to 6 Operations Lead
Launch cultivation plan for the second donor segment Weeks 6 to 12 Development Lead